Companies have learned to dictate the rules by killing the fantasy: I pay, I'm right. Besides being a work that has been destroyed over the years, often gives you a sense of guilt if you think you're busy to fill people's heads of bullshit, to convince people of untruths, to create false needs in their lives.
We had gone to attend a meeting that seemed useful for our profession. It was called "The aesthetics of devouring the children of time and destroys the only good that man should possess: the personality." The speaker spoke from the stage: "We know we are active and important part of the decay of social values \u200b\u200bbecause they do not just sell products, we sell a lifestyle, a style that is difficult and possibly at the same time, however, annihilates all others. Why the goal is not the fulfillment of a need, rather than the need to feed more more desires. Once we have satisfied a desire to have invented another and another still to be fulfilled ... "
It 's true, we manipulate the people, we care and we get everyday indifference and this feeds our ego. We create emptiness and anguish, and then we place the product to fill it and reassure people. As the church, stain of original sin and then sell the stain remover. Consumption is the engine of society because it determines the balance of power, patterns of behavior social categories, namely social status. The message has to be said and repeated continuously like a drop in Chinese, and so is completely absorbed. On the contrary, became part of the nature of consumer, so that he is to condition himself to be the guardian of his cell. The great achievement of modern society is the destruction of the culture of saving: I spend what I earn in fact, you can spend more, you can also spend the money you earn in the future, those who do not possess, thanks to all facilities Payment: rate, leasing, credit card ... You must look for new markets as if they were to invade and conquer territories. To be convinced that buying items is a way to feel safer. There are many ways to make the purchase, for example, aging is a very effective product, always replaced by new versions. Quickly strip the object of that light of novelty, the feeling again that gives an exciting feeling. We'll do it to tell you that now is old and, since the product represents you, you have to buy the new one to keep in step with the times because you are a new product and the product makes you younger. We have created insatiable consumers.
As Huxley said: "There will be a future generations a way to make people love their status as slaves and then producing dictatorship without tears, a kind of painless concentration camp for entire societies in which people will be deprived the fact of their freedom, but it will be quite happy "
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