Fabio De Pretis, marketing director of MSC Cruises exposes the journal "Italy Today "n ° 67 of 20/03/2010 the strategic goal for this year stated that he wished to focus on strengthening their brand image as the MSC is a young company in a sector in which Italy has a great tradition.
MSC Cruises has 11 operating units capable of carrying 1.2 million cruise passengers, has a leading role on the Mediterranean, sailing all year round and offers routes around the world.
Its capital is wholly European, has 12,000 employees and offices in 42 countries.
For the achievement of the MSC relies on television advertising by De Pretis is considered the main tool of communication, with an emphasis on personalized quality of services offered, from the materials used in construction of vessels until reaching the Catering : all studied in detail to achieve the ideal of a cruising "Italian Style", so that Sophia Loren is godmother to the launch of their ships.
investment in advertising is in pole position with 3 years in the countryside, a TV and a Christmas present continuous printing in all in 12 months.
MSC Cruises has 11 operating units capable of carrying 1.2 million cruise passengers, has a leading role on the Mediterranean, sailing all year round and offers routes around the world.
Its capital is wholly European, has 12,000 employees and offices in 42 countries.
For the achievement of the MSC relies on television advertising by De Pretis is considered the main tool of communication, with an emphasis on personalized quality of services offered, from the materials used in construction of vessels until reaching the Catering : all studied in detail to achieve the ideal of a cruising "Italian Style", so that Sophia Loren is godmother to the launch of their ships.
investment in advertising is in pole position with 3 years in the countryside, a TV and a Christmas present continuous printing in all in 12 months.
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