Geox changed its marketing strategy, renewing its public image, not just shoes and clothing to ensure comfort, but that they appeal even the most fashion-conscious. And for this reason, the big company has just opened in downtown Milan, its largest flagship store.
"The building that breathes , so it was called this store, taking up the slogan typical of Geox, is a building of one thousand square meters in the middle of 22 other stores in the city of Milan.
"The growth in the size of our stores, says Mario Moretti Polegato, chairman and founder of Geox, is a response to a need for development in recent years: the expansion of the range of shoes and the growing success of our clothing lines upon us to open stores with a larger area. "
Geox passes, then, from the classic slogan Geox the shoe that breathes " the latest " Geox breathes the total look. " This change is due even in a declining market and falling prices for sales.
Renew! - this is the watchword. It 's a renewal which must be carried out at 360 °. It should be taken care of every aspect of the company: the production structure in the distribution. And Geox is implementing this very strategy: to impose on the market the new image of its brand, that combines fashion and comfort to the welfare of its products . [Maurice Drake]
0 comments:
Post a Comment