As the economic crisis is affecting the tourism sector of travel?
In an interview with Renata Rizzo, Director of Marketing Italy Costa Cruises, the largest Italian tourism group based in Genoa, which also owns the brands AIDA Cruises and Iberocruceros , it is not only economic crisis but a real problem of confidence in the future.
Hence, as a result, it strives to meet the people talking and making them understand that the cruise is democratic because it makes it possible for everyone to enjoy the finer things in life.
This is the philosophy of marketing adopted by Costa Crociere to address the difficulties caused by the economic downturn. If in fact in 2009 the Company has achieved the goal of 1.3 million total visitors (+8%) reached a historic record for the Society for the sector in Europe, for 2010, the strategy changes.
The message is now sent for years, "the cruise is not a holiday but an experience" continues to be confirmed, but in 2010 the campaign has chosen to convey to the client that is closest him in this extremely difficult time, giving him a hand.
The face that best represents the will to empathize with the customer, informing him of being able to understand and to be close to him, is that of a normal person, unknown but very expressive face that the client can easily reflect.
Now Company Costa Cruises lowered prices to broaden the customer base and made it easier by giving the booking whether withdrawal. He is also starting to offer longer trips to more distant destinations: East, Indian Ocean, Arabian Sea and the Maldives, the U.S. and Canada and the very attractive around the world in 100 days. [Gabriel]
The image below is at www.viaggiamo.it/tag/crociere/page/2/
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