Costa Cruises despite the economic crisis, it remains the number one Italian tourist industry in Europe and spread the positive message that the cruise is not a holiday but a ' experience. Renata Rizzo, director of marketing communications campaign has chosen commercials choosing common faces to show what they are getting closer to ordinary people: the brand comes close to the customer at a difficult time and this is the real strategy. All with an investment worth 22 million euro. In 2009 the Group based in Genoa reached its historical record of 1.3 million total visitors in Europe. Ms. Rizzo points out that they decided to talk to people telling them that "our cruise is democratic because it makes it possible for everyone to enjoy the finer things in life." In fact, they lowered prices to broaden the customer base have made it easier to book early due to withdrawal and are beginning to offer more trips a week to places far away: East, Indian Ocean, Arabian Sea and the Maldives , United States and Canada and an extraordinary trip around the world in 100 days.
It 'just that ordinary people can do a similar experience, as the cruising up to the nineties was exclusive of a 'wealthy elite. I always travel enrich our minds in a cultural sense and see places so far is a wonderful thing.
Article Source: ItaliaOggi n.067 - image source: solchi.blog.dada.net Samantha Pahlen
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